Selected case studies of our work:
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Case Study: A Strategic Business Plan for a new, University-administered Renewable Energy research institute with multi-million dollar funding
Mandate:
- To develop an action-oriented business plan that would help drive a multi-million dollar-funded renewable energy start-up toward fiscal success and sustainability.
Action:
- Conducted multiple in-depth management interviews to unearth problems and issues faced by client organization.
- Studied and understood in detail University’s funding policies with respect to research departments/institutes on and off campus; studied and understood client’s revenue and expense models, industrial research contract model, production capacity and other strengths and weaknesses.
- Performed market analyses including competitive analysis; business model analysis of global best-in-class research institutes in Europe, United States and Canada; and worked with management to develop a viable business model that was acceptable to all stakeholders.
- Conducted in-depth interviews with client’s key customers, including Syncrude, the world’s largest producer of synthetic crude oil, and FPInnovations, a leading research institute in the Canadian forest sector.
- Developed marketing plan including objectives, strategies, tactics and a detailed action plan to achieve objectives; developed financial (revenue and expenses) forecasts for 3 years.
Results:
- The business plan was very well received by the client and all stakeholders (including Dean of Engineering and other University leaders).
- Client has seen significant success since the engagement and is using the business plan to drive the next phase of its growth.
Case Study: A Presentation Business Plan for a global digital media & entertainment startup
Mandate:
- To understand and evaluate the client’s vision for a global, multi-million dollar digital media & entertainment company and develop a comprehensive business plan and presentation slides for angel investors.
Action:
- Conducted in-depth interviews with client to understand company and product vision (web and mobile entertainment applications) and to determine scope of the undertaking.
- Performed thorough secondary research on the entertainment industry and interactive advertising industry; performed competitor feature analysis for 12 different competitors; spoke with industry stakeholders in North America and Asia to determine investment required and expected burn rate of the new business.
- Liaised with digital media expert on product development and costing issues; on developing a viable advertising business model; and on strategy for product rollout.
- Created a comprehensive financial model to test various forecast scenarios for the web and mobile application businesses by using relevant assumptions including number of acquisitions, visits/month, page views, impressions, downloads, cost per thousand impressions (CPM) in three continents, and Pay-per-click (PPC) conversion rate.
- Collaborated with client’s CFO to determine most favourable corporate structure, and developed 5-year pro forma income statements, cash flow statements and balance sheets.
- Distilled complex business case into 10 simple PowerPoint slides (the Guy Kawasaki approach!) for angel investor presentation. Accompanied client to investor meeting to assist in delivering pitch.
Results:
- Delivered a comprehensive Presentation Business Plan that was very well received by both client and investor; seed funding round in progress.
Case Study: A Strategic Business Plan for a rapidly growing Outsourced Services company
Mandate:
- Springboarders was tasked with developing an action-oriented business plan that would enable the launch a new outsourced services business concept in North America.
Action:
- Internal Assessment: Performed thorough assessment of the company’s history, internal operations, financial goals and sales objectives by analyzing company’s financial and operational data and by conducting in-depth management interviews.
- External Assessment: Reviewed and analyzed industry data, market research reports and ongoing thoughts of industry experts via industry association publications, newsletters and blogs. Conducted over 10 in-depth interviews with industry stakeholders in North America to understand issues, trends, challenges and opportunities facing the industry.
- Conducted workshops with management to develop the company’s new Value Proposition (for clients and internal stakeholders) and Positioning statement based on results of internal and external research.
- Developed a comprehensive, monthly financial plan for the new business, keeping in mind management’s financial goals, sales forecasts and fixed and variable costs associated with the new business.
Results:
- Developed new strategic direction for the company by articulating strategic imperatives, key initiatives (prioritized) and actions. The result was a comprehensive roadmap that laid out key action steps that needed to be taken to implement the new strategy. The final output included tasks; financial and human resource requirements; and specific timelines for implementation.
- Very well received by client’s top management, which used the roadmap to bring the new strategy to life.
Case Studies